brain-food:

Hospital rebrands chemotherapy as DC-themed “superformula” for kids

Chemotherapy is never fun, but A.C.Camargo Cancer Center in São Paulo is trying to make it easier for children to accept the treatment. They’re rebranding the treatment as “superformula” and using comics to help kids understand chemo.

Buzzfeed’s Copyranter blog explains that the cancer center is working with ad agency JWT, which also works with Warner Bros. The idea was to help children believe in the power of chemotherapy to make them ultimately better. They’re not just covering the chemo cases with superhero logos; they’re also giving pediatric cancer patients comic books in which the heroes experience something similar to cancer and must receive a similar treatment formulated by doctors. And in the comics, the cases for the treatment bags look just like the cases the kids get over their own chemo bags.

May the 4th Be With You #sandpeoplealwaysridesinglefiletohidetheirnumbers (at Starbucks)

May the 4th Be With You #sandpeoplealwaysridesinglefiletohidetheirnumbers (at Starbucks)

May the 4th be with you!

(via viking-wizardeyes)

futuristgerd:

Dr. Michio Kaku - Physics of the Future -Next 100 years! (by DailyProtein1)

(via emergentfutures)

cervix-lannistray:

my real father died in kings landing 

(via hipstergameofthrones)

No one likes the vet #beagle

No one likes the vet #beagle

Pangan Small Business Consulting

Merry Christmas to you and your family!
http://on.fb.me/H3P4Yi

Farewell IAAPA #iaapa (at Orange County Convention Center South Concourse)

Farewell IAAPA #iaapa (at Orange County Convention Center South Concourse)

Drunk off Butterbeer #harrypotter  (at Butterbeer Cart)

Drunk off Butterbeer #harrypotter (at Butterbeer Cart)

Minor in Economics, Major in Business, now seeking a Masters in Wizardry #your’reawizardjosh #grrrrrrrrifindor #harrypotter #wizard  (at The Wizarding World Of Harry Potter)

Minor in Economics, Major in Business, now seeking a Masters in Wizardry #your’reawizardjosh #grrrrrrrrifindor #harrypotter #wizard (at The Wizarding World Of Harry Potter)

The Book of Mormon (Taken with Instagram at Pantages Theatre)

The Book of Mormon (Taken with Instagram at Pantages Theatre)

I have an eating disorder #TaiwaneseShavedIce #howisthisice? (Taken with Instagram at Class 302 三年2班)

I have an eating disorder #TaiwaneseShavedIce #howisthisice? (Taken with Instagram at Class 302 三年2班)

Businesses must become adaptive in order to survive what I call Digital Darwinism, the phenomenon where evolution of society and technology evolve faster than the ability to adapt. Businesses are and will continue to fall because they focus on optimization, efficiencies, profits, and not on innovation and transformation to compete for tomorrow’s customer The Strive for Balance is a Journey Not a Destination - Brian Solis (via futuristgerd)

(via emergentfutures)

I was going into Tosche Station to pick up some power converters and saw this #starwars #jedi #4EVRJEDI (Taken with Instagram)

I was going into Tosche Station to pick up some power converters and saw this #starwars #jedi #4EVRJEDI (Taken with Instagram)

Just chillin’ #onaboat #LongBeach (Taken with Instagram at Long Beach Harbor)

Just chillin’ #onaboat #LongBeach (Taken with Instagram at Long Beach Harbor)